Bachelor of Commerce (Hons) in Marketing at UCSI University

Bachelor of Commerce (Hons) in Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebMayMaySepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

	Yearly Tuition fees
	Year	Fee
	1st Year	MYR 22,500
	2nd Year	MYR 21,870
	3rd Year	MYR 20,070

	Other Fees
	Description	Fee
	Deposit (Refundable)	MYR 1,000
	Facilities Fee (Yearly)	MYR 750
	International Administration Fee	MYR 4,200
	Registration Fee	MYR 450
	Visa and Insurance (EMGS)	MYR 3,100

The Bachelor of Commerce (Hons) in Marketing Program at UCSI University Malaysia covers the fundamental principles of marketing, as well as in-depth topics like consumer behavior, brand management, and business communication. By completing this program, students will have the skills and knowledge needed for a successful career in the dynamic field of marketing.

Entry Requirements

STPM: 2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Public relations consultant, Marketing manager, Corporate branding consultant, Business development manager, Sales manager, Retail manager, Advertising and promotion manager.

Year 1

Business Law
Statistics and its Applications
Fundamentals of Management
Fundamentals of Marketing
Microeconomics
Organisational Behaviour
Introductory Accounting
Introduction to Marketing Communication
Business Communication
Macroeconomics
Financial Management

Year 2

Business Mathematics
Sales Management
Human Resource Management
Internet in Practice
Direct Marketing
Marketing Processes
Management Science
Consumer Behaviour
Business Research Methods
Digital Marketing
Business Information Systems
Entrepreneurship
Retail Management
Co-Operative Placement 1

Year 3

Marketing Research Project A
Marketing Promotion
Strategic Marketing
Marketing Research Project B
Strategic Management
Services Marketing
Current Issues in Marketing
Co-Operative Placement 2

Electives

International Business
Strategic Information Systems Management
Strategic Brand Management
Business Intelligence using Big Data
Logistics and Supply Chain Management
Business Ethics in Ethical Decision Making

General Courses (MPU) are compulsory for all students.

For foreign students:

Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)

Bachelor of Commerce (Hons) in Marketing

Bachelor of Commerce (Hons) in Marketing