The Bachelor of Business Administration (Hons) in Marketing Program at UNITEN University Malaysia is designed to provide students with a comprehensive understanding of accounting, finance, computing, quantitative analysis, English, economics, marketing, and management. The program aims to produce professionals with deep knowledge in marketing management and the ability to generate innovative ideas, particularly in the Malaysian business context. The curriculum is carefully structured to provide students with strong theoretical and practical knowledge in marketing, preparing them for careers in the marketing sector or advanced studies such as a Master's Degree in Marketing or other MBA programs.

Entry Requirement

• Bachelor’s Degree [Level 6, Malaysian Qualifications Framework MQF)] in a related field Pass with a minimum CGPA of 2.50

• For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Advertising Manager
• Sales & Marketing Manager
• Sales & Marketing Consultant
• Marketing Communication Manager
• Product & Brand Manager
• Event Manager
• Services And Operation Managers
• Supply Chain Managers
• Customers Relations Managers
• Academics