The Bachelor of Science in Marketing program at the University of Southampton Malaysia provides a competitive advantage for those aspiring to build a successful career in the field of marketing. This accredited course offers a comprehensive curriculum that equips students with the necessary skills and knowledge demanded by the job market. Through a combination of theoretical learning and practical experience, students will explore various aspects of marketing, including recent developments such as big data and digital marketing. The program emphasizes the integration of these contemporary techniques with more traditional marketing approaches. Students will have ample opportunities to engage directly with influential marketing leaders, gaining valuable insights and networking opportunities. Additionally, the use of cutting-edge software tools enhances the learning experience, enabling students to develop practical skills that are highly relevant in today's marketing landscape. By completing this program, students will be well-prepared to thrive in the dynamic and ever-evolving field of marketing.

Entry Requirement

• A-level

 AAB excluding General Studies, with Mathematics (minimum Grade 6/B) in GCSE/SPM.

• IB Diploma 

Pass with 34 points overall, 17 at Higher Level, including Standard Level/Higher Level in Mathematics (minimum grade 4) or Mathematics in IB MYP (minimum grade 5) or Mathematics (minimum grade 6/B) in GCSE/SPM.

• STPM 

A-A-B excluding General Studies, with Mathematics (minimum grade 6/B) in GCSE/SPM.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

• Marketing manager
• Digital account manager
• Brand manager
• Social media manager
• Consumer data analyst
• Marketing consultant