The Bachelor of Arts (Honours) in Public Relations at the University of Wollongong (UOW) focuses on the strategic communication processes that foster mutually beneficial relationships between organizations and their audiences. In today's digital age, characterized by the rapid influence of social media, organizations must navigate the constant feedback and interactions from customers, which can quickly impact their reputation.

As Malaysian companies recognize the importance of skilled public relations professionals in this complex communication landscape, there is a growing demand for graduates in this field. The program equips students with the essential communication skills needed to address the challenges posed by clients and the industry, preparing them for a successful career in public relations.

Graduates will be well-prepared to manage corporate communication effectively, respond to social media dynamics, and develop strategies that enhance organizational reputation and stakeholder engagement. This comprehensive training makes them highly sought after in the corporate world.

Entry Requirements

STPM / A Levels :
2 Principal Passes

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Media relations officer
• Publicist
• Social media executive
• Public relations executive 
• Corporate communications executive