Bachelor of Arts (Hons) Business Management at University of Wollongong (UOW)

Bachelor of Arts (Hons) Business Management

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebAprAprJunJunSepSepOctOct

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

	Yearly Tuition fees
	Year	Fee
	1st Year	MYR 26,669
	2nd Year	MYR 26,669
	3rd Year	MYR 26,669

	Other Fees
	Description	Fee
	No data

The Bachelor of Arts (Hons) in Business Management at the University of Wollongong (UOW) Malaysia KDU Penang University College provides students with a comprehensive understanding of organizational operations, quality management, marketing, and strategy. These skills are crucial for securing employment in global organizations where quick, data-driven decisions are essential. Students will develop the ability to deliver professional presentations confidently and manage effectively.

Participants in this program have the option to complete their studies entirely in Malaysia or spend 1.5 years in Australia. Business management encompasses the organization, planning, and analysis required for effective business operations. Throughout the course, students will learn how to drive organizational success in competitive environments and acquire the skills necessary to advance businesses of all types and sizes. This program not only prepares graduates for roles within established companies but also equips them to launch their own ventures.

Entry Requirements

STPM

2 Principal Passes (2Cs) or CGPA 2.00

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

YEAR 1

Writing and Referencing
Principles of Management
Principles of Marketing
Financial Management
Oral Communication
Introduction to Accounting
Business Statistics
Principles of Economics
Organizational Behaviour
Business Law

YEAR 2

Management Accounting
Financial Accounting
Human Resources Management
Principles of Project Management
Contemporary Issues in Business and Management
Management Decision Making
Managing Across Cultures
Principles of Responsible Business
Marketing Research and Consumer Insights
Specialisations 1
Specialisations 2

YEAR 3

Specialisations 3
Integrated Marketing Communication
Specialisations 4
Specialisations 5
Specialisations 6
Strategic Management
Integrative Business Capstone
Internship

Specialisations

Digital Business
(Dual Award option)

Introduction to Business Analytics
Big Data and Visual Analytics for Business
International Financial Management
Industry and Trade in Asia
Digital Marketing
International Business Management

Marketing
(Single Award option)

Marketing Communications 1
Marketing Communications 2
Branding
Strategic Marketing Planning
Buyer Behaviour
Digital Marketing
International Marketing

MPU

Penghayatan Etika dan Peradaban (Malaysian Students)
Bahasa Melayu Komunikasi 2 (International Students)
Falsafah dan Isu Semasa
Entrepreneurship
Integrity and Anti-Corruption
Global Social Responsibility
Bahasa Kebangsaan A*

Notes

Bahasa Kebangsaan A is compulsory for all Malaysian students

without a credit in SPM Bahasa Malaysia.
without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Bachelor of Arts (Hons) Business Management

Bachelor of Arts (Hons) Business Management

Bachelor of Arts (Hons) Business Management

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