The Bachelor of Communication (Hons) in Public Relations at the University of Wollongong (UOW) Glenmarie Selangor campus is a pioneering program in Malaysia, designed to blend theory and practice in the field of public relations. Recognizing the importance of effective communication and persuasion, this program equips students with the knowledge and skills necessary to thrive in both local and global public relations industries.

Students benefit from a comprehensive curriculum that explores various aspects of public relations through diverse modules. This approach ensures they gain a robust understanding of the field, preparing them to make significant contributions in a competitive environment.

The program emphasizes practical experience in strategic communications and the development of impactful campaigns, with a particular focus on Public Policy and Global PR—areas that are increasingly in demand. Students learn to analyze organizations, craft positive messages, and translate these into compelling stories that resonate with audiences.

Overall, this program prepares graduates to navigate the complexities of the public relations industry effectively, making them well-equipped for successful careers in this dynamic field.

Entry Requirements

STPM/ GCE A Levels :
2 Principal Passes

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Account Management
• Brand Manager
• Branding Strategist
• Campaign Director
• Communications Specialist
• Content Writer
• Corporate Affairs Manager
• Corporate Communication Manager
• Event Management Manager
• Foreign Affairs Officer
• Journalist
• Market Researcher
• Public Relations & Marketing Consultant
• Publicist
• Social Media Campaign Strategies
• Strategy Planning Manager