Doctor of Philosophy in Consumer Science By Research Mode at Universiti Putra Malaysia (UPM) focuses on the formulation and application of theories to understand consumer behavior in-depth. The program considers various factors, including lifestyles, changing environments, and local culture, to explore the complexities of consumer decision-making processes.

Through rigorous research and analysis, students will develop advanced knowledge and skills in assessing and interpreting consumer behavior. This expertise enables them to contribute to effective marketing strategies and enhance consumer experiences within diverse contexts.

Entry Requirements 

• A master’s degree in the field or related fields accepted by the UPM Senate.

For other qualifications and certificates (e.g., Other qualifications equivalent to a Master’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.