Doctor of Philosophy in Marketing By Research Mode at Universiti Putra Malaysia (UPM) offers an in-depth exploration of key elements such as customers, products, services, organizations, competitors, and communication. This program emphasizes the integration of all marketing components to develop effective strategies that align with organizational objectives.

Candidates will engage in rigorous research, addressing contemporary marketing issues and contributing to the advancement of knowledge in the field. 

As marketing expertise remains in high demand within the evolving global digital landscape, this program prepares students to be leaders in their profession.

Entry Requirements 

• A Master's Degree by research in a field related to the field of PhD applied for.

For other qualifications and certificates (e.g., Other qualifications equivalent to a Master’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Career Opportunities 

• Customer Relationship Managers 
• Chief Marketing Officers  
• Marketing Analysts  
• Consumer Behavior Analysts