Master of Science in Consumer Science By Research Mode at Universiti Putra Malaysia (UPM) focuses on the formulation and application of theories to understand consumer behavior. This program takes into account various factors such as lifestyles, changing environments, and local culture to gain insights into consumer decision-making processes.

Through comprehensive research and analysis, students will develop the knowledge and skills necessary to assess and interpret consumer behavior, ultimately contributing to effective marketing strategies and improved consumer experiences.

Entry Requirements 

• A Bachelor’s degree in the field or related fields with a minimum CGPA of 2.750 or equivalent, as accepted by the UPM Senate.

For other qualifications and certificates (e.g., Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.