Master of Science in Marketing By Research Mode at Universiti Putra Malaysia (UPM) equips students with a comprehensive understanding of key elements such as customers, products, services, organizations, competitors, and communication. The program emphasizes the importance of integrating all marketing components to develop effective strategies that align with organizational objectives. 

 With the continuous demand for marketing expertise in today’s global digital landscape, this degree equips students with vital skills that are essential for success in various marketing professions.

Entry Requirements 

• A Bachelor’s Degree or an equivalent qualification in a relevant field with a minimum CGPA of 3.000

For other qualifications and certificates (e.g., Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Career Opportunities 

• Customer Relationship Managers  
• Chief Marketing Officers  
• Marketing Analysts  
• Consumer Behavior Analysts