Bachelor of Business Administration (Honours) Tourism Destination Marketing at Tunku Abdul Rahman University (UTAR)

Bachelor of Business Administration (Honours) Tourism Destination Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

OctOctFebFebJunJun

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 18,900 excludes 6% SST & other fees

Estimated total tuition from ~MYR 56,700 3 years programme

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The Bachelor of Business Administration (Honours) in Tourism Destination Marketing program at Tunku Abdul Rahman University (UTAR) acknowledges the profound significance of tourism as one of the foremost industries in the service sector. Malaysia, renowned for its rich natural beauty and cultural diversity, presents a plethora of year-round tourism attractions. The spending of tourists contributes to the growth of income and employment opportunities within local communities. Moreover, tourism acts as a catalyst for the preservation and continuation of traditional cultural practices among the local population. This program equips students with in-depth knowledge and skills in tourism destination marketing, enabling them to effectively promote and market tourism offerings, develop sustainable tourism strategies, and enhance visitor experiences. Graduates of this program are well-positioned to excel in various roles within the tourism industry, contributing to the economic growth, cultural preservation, and community development of tourism destinations.

Entry Requirements

STPM

A minimum of Grade C (GP 2.0) in any 2 subjects
Pass in Mathematics and English at SPM level / equivalent**

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Tourism Marketing Manager
Event Manager
Hotel/Resort Manager
Tour Manager
Travel Agency Manager
Tourist Information Centre Manager

Year 1

Accounting in Practice
Consumer Behaviour
Corporate and Business Law
English for Business
Management Principles
Marketing for Tourism and Hospitality
MPU1*
MPU1**
Principles of Marketing
Principles of Microeconomics
Quantitative Techniques I
Quantitative Techniques II
Tourism Management
Tourism Principles, Practices and Philosophies

Year 2

Business Research
Business Strategy
Co-curriculum
Elective I
English for Management
Global Marketing
Hospitality Service
Industrial Training
Principles of Macroeconomics
Social and Cultural Impacts of Tourism
Sun Zi's Art of War and Business Strategies
Tourism and the Environment

Year 3

Business Ethics
Digital Marketing
Elective II
Entrepreneurship
Event Management
MPU3
National Language/Other Languages
Research Project
Safety and Security for Tourism Destination
Service Management
Tourism Planning and Policy

Elective I - Choose 2 course(s)

Domestic/Overseas Study Tour
Eco Tourism
Gastronomy Tourism
Health Information Management
International Hotels Development and Management
Medical Tourism

Elective II - Choose 2 course(s)

Business Analytics
Confucianism and Modern Society
Culture and Communication
Digital Entrepreneurship
Fundamentals of Digital Media Technology
Interpersonal Communication
Introduction to Financial Prediction with Machine Learning in python
Introduction to Internet of Things and its Applications
Positive Psychology
Public Speaking and Oral Presentation
Transport Planning and Demand Analysis

National Language/Other Languages - Choose 1 course(s)

Bahasa Kebangsaan A - For Malaysian only without SPM-BM Credit
Introduction to Chinese Language I
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Tamil Language

MPU 1* - Choose 1 course

Falsafah dan Isu Semasa - For Local Students
Bahasa Melayu Komunikasi 2 - For International Students

MPU 1** - Choose 1 course

Philosophy and Current Issues - For International Students
Penghayatan Etika dan Peradaban - For Local Students

MPU 3 - Choose 1 course(s)

Business and Society
Malaysian Economy

Co-curriculum - Choose 1 course(s)

Art, Craft, and Design
Arts and Cultural Performance Project
Business Plan Writing and Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Management of Sport Activity
Managing Personal Finance
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ

Bachelor of Business Administration (Honours) Tourism Destination Marketing

Bachelor of Business Administration (Honours) Tourism Destination Marketing