Bachelor of Communication (Honours) Advertising at Tunku Abdul Rahman University (UTAR)

Bachelor of Communication (Honours) Advertising

Qualification

Bachelor's Degree

Duration

3 years

Intake

SepSepFebFebJunJun

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 18,533 excludes 6% SST & other fees

Estimated total tuition from ~MYR 55,599 3 years programme

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The Bachelor of Communication (Honours) in Advertising program at Tunku Abdul Rahman University (UTAR) is designed to equip students with the latest knowledge and skills needed to actively contribute to the shaping and development of the advertising industry, both locally and globally. This program offers a comprehensive understanding of the advertising industry, along with introductory courses in other areas of mass communication, including public relations. Students establish a strong foundation in design principles, learn how to effectively integrate diverse communication tools into corporate strategic plans, and gain practical experience through internships in advertising agencies or the marketing/communication divisions of prominent corporations. Additionally, students are exposed to the most recent advancements in multimedia communication, providing them with a solid foundation in this rapidly evolving field. As part of their final-year project, students undertake an actual advertising campaign in the form of a Capstone project. The Bachelor of Communication (Honours) in Advertising program at UTAR prepares graduates to excel as professionals in the advertising industry, equipped with the expertise to create impactful campaigns and contribute to the dynamic realm of multimedia communication.

Entry Requirements

STPM

A minimum of Grade C in any 2 subjects
Credit in English at SPM level / equivalent

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Account Manager
Copywriter/Copy Editor
Creative Strategy Planner/Media Director
Graphic Designer
Social Media Influencer
Content Creator
Campaign/Sales/Promotion Manager
Brand Manager
Media Planner/Buyer

Year 1

Creative Thinking
Design for Media
Design Fundamentals
Elective II
English for Mass Communication
Introduction to Advertising
Introduction to Mass Communication
Introduction to Social Media Strategy
Media Planning
Media Publication
MPU1*
Multimedia Content Production I
Photography in Commercial Design
Sun Zi's Art of War and Business Strategies
Typography in Advertising

Year 2

3D Computer Animation
Advertising Client Management
Advertising Copy Writing
Advertising Creative Strategy
Advertising Research Methods
Co-Curriculum
Communication Theories
Design Research
Digital Advertising
Media Law and Ethics
National Language/Other Languages
Public Speaking
Web Page Design

Year 3

Advertising and Society
Design Campaign
Digital Communication Technology
Elective I
Industrial Training
MPU1**
MPU3

Elective I (Choose 1 course)

Computer Systems and Applications
Fundamentals of Digital Media Technology
Introduction to Internet of Things and Its Applications

Elective 1 (Choose 1 course)

Positive Psychology
Consumer Behaviour

MPU1** (Choose 1 course)

Falsafah dan Isu Semasa - For Local Students

Bahasa Melayu Komunikasi 2 - For International Students

MPU1** (Choose 1 course)

Penghayatan Etika dan Peradaban - For Local Students

Philosophy and Current Issues - For International Students

MPU3 (Choose 1 course)

Culture and Communication
Development Trends in Malaysia
Introduction to Political Science
Introduction to Sociology

National Language/Other Language (Choose 1 course)

Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language

Co-curriculum (Choose 1 course)

Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing and Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Aboard
Leadership and Teambuilding
Managing Personal Finance
Music Performance
Management of Sports Activity
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ

Bachelor of Communication (Honours) Advertising

Bachelor of Communication (Honours) Advertising