Bachelor of Communication (Honours) Public Relations at Tunku Abdul Rahman University (UTAR)

Bachelor of Communication (Honours) Public Relations

Qualification

Bachelor's Degree

Duration

3 years

Intake

OctOctFebFebJunJun

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 18,533 excludes 6% SST & other fees

Estimated total tuition from ~MYR 55,599 3 years programme

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The Bachelor of Communication (Honours) in Public Relations program at Tunku Abdul Rahman University (UTAR) is designed to meet the demands of the communication industry for skilled public relations professionals who possess technical expertise and a comprehensive understanding of the role of public relations in a global context. Through this program, students will develop their knowledge, intellectual capacity, practical skills, and communication abilities in various contexts. They will also enhance their creative aptitude, analytical acumen, and management capabilities. The curriculum of the program is designed to equip students with a solid foundation in public relations principles, strategic communication planning, media relations, crisis management, and stakeholder engagement. Students will gain hands-on experience through practical projects and industry internships, allowing them to apply their knowledge and skills in real-world scenarios. The Bachelor of Communication (Honours) in Public Relations program at UTAR prepares graduates to excel in the field of public relations, enabling them to effectively manage communication strategies, build strong relationships with stakeholders, and navigate the complexities of the global communication landscape.

Entry Requirements

STPM

A minimum of Grade C in any 2 subjects
Credit in English at SPM level / equivalent

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Public Relations Executive/Specialist
Public Affairs Executive
Publicist
Brand Consultant
Social Media Specialist/ Manager/Analyst
Content Manager/Strategist
Event Planner

Year 1

Co-curriculum
Communication Skills in Public Relations
Communicative English
Design for Media
Elective I
Interpersonal Communication
Introduction to Advertising
Introduction to Mass Communication
Media Planning
MPU1*
MPU3
National Language / Other Language
Public Relations
Public Relations Writing
Sun Zi's Art of War and Business Strategies

Year 2

Advanced Public Relations Writing
Advertising and Society
Advertising Copy Writing
Communication Theories
Corporate Social Responsibility
Crisis Management in Public Relations
Digital Communication Technology
Elective II
Integrated Marketing Communication
Media Planning
Project 1
Public Relations Research

Year 3

Industrial Training
Media Law and Ethics
MPU1**
Organisational Communication
Project 2
Public Relations Practices
Social Media for Public Relations

Elective I - Choose 1 course(s)

Customer Relationship Management
Industrial Relations
Service Management

Elective II - Choose 1 course(s)

Digital Technologies and Application
Fundamentals of Digital Media Technology
Introduction to Internet of Things and Its Applications

MPU 1* - Choose 1 course

Falsafah dan Isu Semasa - For Local Students
Bahasa Melayu Komunikasi 2 - For International Students

MPU 1** - Choose 1 course

Philosophy and Current Issues - For International Students
Penghayatan Etika dan Peradaban - For Local Students

MPU 3 - Choose 1 course(s)

Business and Society
Confucianism and Modern Society
Culture and Communication
Introduction to Political Science
Introduction to Sociology
Malaysian Economy

National Language/Other Languages - Choose 1 course(s)

Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language

Co-curriculum - Choose 1 course(s)

Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Aboard
Leadership and Teambuilding
Managing Personal Finance
Music Performance
Management of Martial Arts Activity
Management of Sports Activity
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ

Bachelor of Communication (Honours) Public Relations

Bachelor of Communication (Honours) Public Relations