Bachelor of Marketing (Honours) at Tunku Abdul Rahman University (UTAR)

Bachelor of Marketing (Honours)

Qualification

Bachelor's Degree

Duration

3 years

Intake

OctOctFebFebJunJun

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 18,900 excludes 6% SST & other fees

Estimated total tuition from ~MYR 56,700 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Marketing (Honours) program at Tunku Abdul Rahman University (UTAR) encompasses a wide range of activities that revolve around the buying, advertising, distribution, and selling of products or services. Effective marketing plays a crucial role in attracting customers who are interested in a company's offerings, ultimately contributing to its profitability and reputation. Marketing activities encompass various facets, including market research, product design and development, packaging, strategic planning, pricing, advertising, communication, promotion, delivery channels, endorsements, and more. By studying this program, students gain a comprehensive understanding of the principles and practices of marketing. They learn how to conduct market research, develop compelling products, devise effective marketing strategies, create impactful advertising campaigns, and utilize various communication channels to reach target audiences. Graduates of the Bachelor of Marketing (Honours) program are equipped with the skills and knowledge to excel in the dynamic field of marketing, enabling them to contribute to the success and growth of companies by effectively promoting their products or services.

Entry Requirements

STPM

A minimum of Grade C (GP 2.0) in any 2 subjects
Pass in Mathematics and English at SPM level / equivalent

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Sales and Marketing Consultant
International Marketing Executive/Manager
Event Management Executive/Manager
Business Development Executive/Manager
Brand Executive/Manager
Product Executive/Manager
Advertising Executive/Manager

Year 1

Accounting in Practice
Corporate and Business Law
Elective I
English for Business
Information Systems
Management Principles
MPU1*
MPU1**
National Language / Other Language
Principles of Macroeconomics
Principles of Marketing
Principles of Microeconomics
Quantitative Techniques I
Quantitative Techniques II

Year 2

Brand Strategy
Co-Curriculum
Consumer Behaviour
Customer Relationship Management
Elective II
Elective III
English for Management
Industrial Training
Logistics Management
Marketing Analysis and Decision Making
Marketing Research in Practice
Principles of Retailing
Sun Zi's Art of War and Business Strategies

Year 3

Business Ethics
Business Finance
Digital Marketing
Elective IV
Entrepreneurship
Global Marketing
International Business
Marketing Communication Strategy
MPU Elective I
Research Project
Service Management
Strategic Marketing Planning and Control

Elective I - Choose 1 course(s)

Fundamentals of Digital Media Technology
Interpersonal Communication
Introduction to Internet of Things and its Applications

Elective II - Choose 1 course(s)

Event Management
Financial Technology
Introduction to Financial Prediction with Machine Learning in Python
Operations Management
Positive Psychology

Elective III - Choose 1 course(s)

Applied eCommerce
Confucianism And Modern Society
Digital Advertising
Human Resource Management
Information Technology In Customer Relationship Management
Managing Information Systems

Elective IV - Choose 1 course(s)

Business Analytics
Business-to-Business Marketing
Digital Entrepreneurship
Public Speaking and Oral Presentation

MPU 1* - Choose 1 course

Falsafah dan Isu Semasa - For Local Students
Bahasa Melayu Komunikasi 2 - For International Students

MPU 1** - Choose 1 course

Philosophy and Current Issues - For International Students
Penghayatan Etika dan Peradaban - For Local Students

MPU Elective - Choose 1 course

Business and Society
Malaysian Economy

National Language/Other Languages - Choose 1 course(s)

Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Introduction to Chinese Language I
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Tamil Language

Co-curriculum - Choose 1 course(s)

Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
Language, Culture and Social Study Abroad
Leadership and Teambuilding
Management of Sports Activity
Managing Personal Finance
Music Performance
Oral Communication
Social Entrepreneurship Project
Study Soft Skills and/or Life Skills Abroad
Team Work and Collaborative Project
Work Ethics and EQ

Bachelor of Marketing (Honours)

Bachelor of Marketing (Honours)