UTAR's Master of Strategic Communication program is specifically designed to provide a comprehensive understanding of the advanced concepts and strategies that transcend disciplinary boundaries, catering to the demands of today's dynamic media landscape. In this program, students develop flexible thinking skills necessary to navigate the ever-evolving communication environment. They learn to craft, manage, and execute communication campaigns that effectively integrate various techniques from public relations, advertising, journalism, and marketing. As the field of communication continues to rapidly evolve, it is crucial for professionals to stay ahead. By enrolling in UTAR's Master of Strategic Communication program, students are equipped with the knowledge and skills needed to excel in diverse and rewarding careers. Graduates of this program possess the versatility to apply strategic communication principles and skills in various sectors such as business, government, politics, social justice, entertainment, and healthcare, among others. Join us at UTAR and empower yourself to make a significant impact in the world of communication.

Entry Requirements

• A Bachelor’s Degree in the field or related fields with CGPA of 2.75 and above or equivalent as approved by the Senate.

For other qualifications and certificates (e.g., Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.