Bachelor of Management (Marketing) with Honours at UTM University Malaysia

Bachelor of Management (Marketing) with Honours

Qualification

Bachelor's Degree

Duration

4 years

Intake

FebFebSepSep

English Requirement

IELTS 5.5

Offer Letter

Fees Applies

Class Type

Physical

Course Fee for International Students

	Yearly Tuition fees
	Year	Fee
	1st Year	MYR 12,062
	2nd Year	MYR 12,062
	3rd Year	MYR 12,062
	4th Year	MYR 12,062

	Other Fees
	Description	Fee
	Annual Service Fee	MYR 2,150
	Approx. Visa Fee	MYR 1,950
	Avg. Personal Bond Fee	MYR 1,500
	Bridging Course (If Applicable)	MYR 3,900
	Intensive English Program IEP (If Applicable)	MYR 4,900
	Registration Fee	MYR 6,152
	University Application Fee	MYR 450

The Bachelor of Management (Marketing) with Honours program at UTM University Malaysia is offered in full-time mode and follows a two-semester academic session. The subjects are structured in a sequence from basic to advanced levels of knowledge. Assessment in the program is based on both formative and summative evaluations conducted throughout each semester.

Future Careers

Graduates of the programme may work as product marketing managers, marketing assistants/executives,purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.

Among the courses offered

YEAR 1 (SEMESTER 1)

Principles of Marketing 3 SBSD 1023 Business Mathematics
Principles of Microeconomics
Design and Creativity in Marketing
Principles of Management
Graduate Success Attributes
Philosophy and Current Issue
(Local Student) /Malay Language for Communication 2 (International Student)

YEAR 1 (SEMESTER 2)

Business Mathematics
Principles of Macroeconomics
Consumer Behavior
Human Resource Management
English Communication Skills
Philosophy and Current Issue
Introduction to Entrepreneurship

YEAR 2 (SEMESTER 1)

Business Accounting
Service-Learning Co-Curriculum Elective
Financial Management
Introduction to Operation Management
Generic Skills / Knowledge Enhancement Elective
Science and Technology Thinking
Marketing Information Systems

YEAR 2 (SEMESTER 2)

Business Statistics
Product Management
Integrated Marketing Communication
SBSD 2053 Introduction to Operation
Academic Communication Skills
UXXX 2XX2 Generic Skills / Knowledge
Pricing Decision
Appreciation of Ethics and Civilizations

YEAR 3 (SEMESTER 1)

Advertising & Promotion
Digital Marketing
Global Marketing
Commercial Law
Service Marketing
Professional Communication Skills

YEAR 3 (SEMESTER 2)

Seminar in Contemporary Marketing
Retail Management
Marketing Research
Foreign Language Elective
Elective I
Extra-Curricular Experiential Learning (ExCEL)

ELECTIVE I & II

(Student choose courses from the following list – subject to if being offered)

Code Subject Credit
Marketing For Innovative Products
Supply Chain Management
Tourism Marketing
Management and Cyber Law
Islamic Marketing

YEAR 4 (SEMESTER 1)

Final Year Project
Customer Relationship Management
Strategic Marketing
Elective III
Elective IV
Elective V

YEAR 4 (SEMESTER 2)

Industrial Training (Report)
Industrial Training (Practical)

Bachelor of Management (Marketing) with Honours

Bachelor of Management (Marketing) with Honours

Bachelor of Management (Marketing) with Honours

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