Bachelor of Arts in Advertising programme at Xiamen University Malaysia. Our program offers a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management, and various practical courses.

These courses enable students to acquire and practice skills in simulated environments and, when applicable, with professional clients. Students will learn to combine critical and strategic thinking with research and creativity to deliver effective messages to a targeted audience on behalf of a client.

Each student can specialize in either the creative or account management side of the business after developing a solid foundation in both areas. Our skills curriculum begins with broad training across the professional practice areas of mass communication and includes widely applicable skills such as data analysis and visualization.

We believe our program offers an unparalleled blend of skills training, theoretical learning, and real-world practice. As a result, our graduates emerge as capable practitioners, critical thinkers, problem solvers, and innovators.

Entry Requirements

STPM  

• A pass in STPM with at least a Grade C (GP 2.00) in any 2 subjects or its equivalent and a credit in English in SPM or its equivalent

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Advertising, public relations and full-service agencies
• Higher education
• Special event organizations
• Political campaigns