The Bachelor of Arts in Advertising (Honours) at Xiamen University Malaysia is rooted in a rich legacy, serving as a pioneer in advertising education since 1983. The program provides a comprehensive exploration of branding, public relations, and strategic digital marketing.

Our practical courses allow students to acquire and hone their professional skills through simulated workplace scenarios and direct collaborations with real-world clients. Students learn to blend critical, strategic thinking with creative research to deliver impactful brand messages.

After building a strong foundation in both core areas of the industry, every student has the unique opportunity to specialize. They can choose to focus their talents on either the creative production side or the strategic account management track.

Entry Requirements

STPM  

• A pass in STPM with at least a Grade C (GP 2.00) in any 2 subjects or its equivalent and a credit in English in SPM or its equivalent

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Advertising, public relations and full-service agencies
• Higher education
• Special event organizations
• Political campaigns